NOT AFRAID of Letting Go

April 9, 2002

Every so often a band will come along and introduce a fresh new sound that separates them from the pack. Los Angeles-based foursome Earshot is doing just that simply by sticking to their roots. On their upcoming Warner Bros. release, Letting Go, due May 7th, they offer listeners an alternative to the assembly line gloom and doom saying products drowning the market in dread. "I’ve just tried to create something that people can relate to and connect with," begins singer/guitarist Wil Martin, "but I tried to make a record that was really hopeful by the time you’re finished listening to it." 

 

Letting Go features eleven down to earth rock tracks free of overabundant studio tricks, creating music, instead, to play off a contemplative and cathartic vibe that affects a mix of Deftones-like aggression with the emotional outlay of Tool. Their rise-above perspective is the defining factor behind Martin’s lyrics. Songs like "Headstrong," "Get Away," or the particularly elemental "Not Afraid" and "Wake Up" are bore from desperation, dealt with, and resolved in impressive four minute increments. "The songs were written at a time in my life where things seemed difficult to get past and sometimes I just wanted to give up," adds Martin. "All of our songs were written and intended to let the listener decide what they’re about and how they apply to their own situation." 

 

Influenced less by today’s production gimmicks and real world excuses, Earshot opts to recreate the vision of timelessness often attributable to the likes of The Beatles or Zeppelin, writing individual songs that stand on their own merit once the tape stops rolling. "We wanted songs that had their own personalities. Those are the records I’ve always liked to listen to. Some of these songs, the lyrics and melodies, I rewrote five or six times till I was satisfied." 

 

While the band is less about the business side of music, their label’s traditionally minded and grassroots approach to marketing has yielded already impressive results. The band recently wrapped up the Sno-Core tour on March 30th and are currently finishing dates with Kid Rock, while their first single, "Getaway," has been making an impressive ascent: "We’ve got chart numbers at top 20 in Active and Mainstream already, and we’re doing very well on the modern rock chart," enthuses Warner Bros. VP of Marketing Eric Fritschi. 

 

Earshot’s "Getaway" was also the beneficiary of the hit soundtrack to Anne Rice’s Queen of the Damned film which featured acclaimed heavy music artists as Korn’s Jonathan Davis, Papa Roach, and Marilyn Manson; the result so far is that over 500,000 listeners were exposed to Earshot. Additionally, their marketing campaign involves street team set-ups and Internet streams where on the band’s own www.earshotonline.com website, fans can get promotional downloads and upcoming tour dates. 

 

Resulting from their Sno-Core appearance, a soon to be released live video is on the way with a traditional music video to follow. In the meantime look for Earshot on the road with label mates Static-X, possible return to Kid Rock’s summer tour, and the small screen: "We’ve got new ad campaigns for 'Getaway' being currently run by Bauer Nike’s officially licensed NHL gear going until the end of June, and another planned spot for MTV2 through mid-May," adds Fritschi. 

 

For an honest band exploiting no outrageous fashion statements or otherworldly musicianship, they’re early successes have been astounding, having already confirmed feature space with Guitar magazine, Hit Parader and Revolver. It seems Earshot has a lot to be hopeful about, an overriding theme their Letting Go debut conveys throughout. "The message in the end is positive without being dark for dark’s sake or following trends," Fritschi concludes. "Letting Go is about hope and of moving on to newer and better things."

 

 

originally posted @ http://www.vinniesworld.com/articles/archive/music/earshot.htm

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